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Sustainability in the agricultural sector

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For a company, surviving and adapting to changes in the market, as time goes by, can become a challenge that does not yield many clues as to which way to go. Projecting the growth and solidity of a company in the long term can be useless, if the trends that are set in a context are not read correctly. Today, the world, the market and consumers have come together to talk about sustainability.

So why talk about competitiveness? Business sustainability increases the good reputation of a company and reflects favorable changes in the growth and development figures of an organization. This is possible, because beyond the increasingly popular discourse on environmental and social issues, the return on investment is real, in addition, a corporate strategy aligned with the creation of sustainable value provides a fixed growth to the company.

To illustrate a bit about global companies that are recognized for their sustainable strategies, the research firm Corporate Knight annually conducts the Global 100 ranking, in which it includes the most sustainable organizations in the world, the list has been headed by Siemens AG, Storebrand ASA and Cisci Systems Inc. Management with sustainable development to go into the matter, a management based on sustainability improves the image of the company and provides a competitive advantage over its equals in the market.

Users tend to opt for companies with a defined plan in what we know as sustainable, as revealed by a study by the Natural Marketing Institute in the United States, which concluded that 58% of those surveyed are inclined to purchase services or products of companies with this trend. On the other hand, including the principles of a green company in the development of your business strategy improves employee productivity, makes a more effective use of resources, minimizes costs and of course, the organization becomes more attractive to potential investors.

The trend does not apply only to large transnationals, the called SMEs can also increase their competitiveness through creative, solid, and eye-catching plans, which fall within the framework of sustainability. For multinationals, their processes, in accordance with government policies, allow them to be more efficient and optimize methods.

In a few years, being sustainable will no longer be a trend, it will be the reality by which organizations move, therefore, starting the process to include the principles of green companies should be a priority and thus adopt the guidelines that usually bring innovation to the methods of organizations.

Content prepared by Axioma B2B Marketing

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